Guga is an artist raised in the suburb of São Paulo, Brazil.  He has experienced social adversities because of his race, class and sexuality.  These factors directly and indirectly relate to his art, reflecting his black and LGBT aesthetic. Discovering his ancestry and identity are fundamental parts of his aesthetic, insofar as it establishes a deep relationship with the present and all that is more modern in it (like the adoption of digital aesthetics, for example) as well as the attempt to find and establish his roots in a context so complex and harmful to black people. This is the case with Brazil, where African history has been forgotten and the overall culture is white-washed. His art intends to provoke shock, not in an ephemeral way, but as a reflection mechanism.